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Definition, meaning, process, importance, functions, task, book | marketing management is defined as the art and science of choosing target markets and building profitable relationships with them.
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According to philip kotler, marketing management is the art and science of choosing target markets and building profitable relationship with them.
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5 what is marketing management concept. And finally, through tweaks here and there, the marketing manager could give a product which had a higher value in the eyes of the consumer. Marketing management is the way to find out the opportunities which are profitable and create these opportunities by satisfying the customers. Sometimes, a cheaper solution is what you're looking for, but other times, it pays to invest in a system that will bring the value that your business needs. Marketing management performs all managerial functions in the field of marketing.
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It includes identification of a product.
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